Sonic swag fits states' personalities to a 'T'

Though QSR chains strive for consistency of product and service regardless of location, Sonic Drive-In's latest merchandise selection celebrates the rich diversity of the 46 states in which the brand currently operates.

The apparel line, dubbed Local Sonic Swag, is designed to celebrate the connections Sonic customers make with their local drive-ins across the country, according to a press release.

The collection is comprised of 46 individually designed T-shirts that reflect each state's specific personality and was created in collaboration with Detroit-based sign painter Kelly Golden. The exclusive fashions are shown off with a look book film featuring a roller-skater gliding across the U.S. through scenes of individual communities.

The shirts are offered for a limited time through the brand's merchandise site SONICSwagShop.com and the cost is $20 per T-shirt.

"Throughout the country, our guests have special, personal connections with their local Sonic drive-ins, not only as the destination for their favorite food and drinks, but also as places where memories are made," Sonic CMO Lori Abou Habib said in the release. "We've seen incredible moments in which our guests have experienced life milestones both big and small, from weekend hangouts and driver's license celebrations, to first dates and proposals, to weekly family nights."

The brand is donating a dollar of each shirt sale to the Sonic Foundation that fights childhood hunger. Through a partnership with No Kid Hungry, up to 10 meals will be provided for kids in need with each T-shirt sold, according to the release.

Sonic has more than 3,500 restaurants. It is part of the Inspire Brands family with headquarters in Atlanta.