Jimmy John’s Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee’s introduced Bacardi tropical rum buckets, though you can’t take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes…
In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life’s classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe’s mini tote bag frenzy. – Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller’s…
Companies are creatively engaging with their audience with branded merchandise. Dunkin’ and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What’s up with these Juicy Couture x Red Robin track suits? These creative campaigns that are making waves. We…
Happy New Year! In the first show of 2024, here’s what’s on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles’ unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations….
Ep 176 12-16-2023 In this episode, we unpack three compelling case studies: Outback Steakhouse’s Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and…
We kick things off with Gold Peak Iced Tea’s nifty iPhone accessory: we explore how it transforms everyday moments into the coveted ‘golden hour’ with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager…
Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time. Bush’s Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They’re using social posts on TikTok and Instagram to measure engagement. Stouffer’s released an Advent calendar with…
Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder’s of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don’t miss the delectable partnership between Hershey’s and Crocs that promises to make your feet as comfy as…
We’re dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer’s silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It’s a…
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we’re dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs’ culinary journey, where Pop-Tarts meet edible gummies to decorate your… Crocs! These gummies…